I'm your gal.
If you want to work with someone who cares about the success of your business,
As seen in
How do I know Sandra is right for me?
You want to feel confident in whoever you work with. I would!
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So, here's the (not-so-glamorous) goods...
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TRAINING AND EDUCATION
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I studied sales copywriting under A-list copywriters like Ray Edwards, John Carlton, and Copyhackers, and worked with Lisa Larter (whom Alan Weiss, author of well over 60 books including Million Dollar Consulting, calls "the best damn technology marketing strategist on earth") doing strategic marketing roadmaps, as well as writing copy for websites, social media posts, mini books, podcast episodes, and blogs.
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Because I know getting an ROI on your website is one of your #1 goals, since 2020, I've been studying conversion copywriting from the OG herself—Joanna Wiebe—the creator of CopyHackers and Copy School—and two of Amy Porterfield's copywriters—Ry Schwartz and Abi Prendergast.
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And recently I'm madly learning about human behaviour, and specifically behavioural economics, from Melina Palmer, Rory Sutherland, and others. This stuff is FASCINATING!
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(For context, behavioural economics combines psychology with economics in order to better understand how humans actually act instead of how they should act in order to nudge humans into action.)
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EXPERIENCE
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Since 2017, I've been writing for businesses in the fields of landscaping, exterminating, book publishing, leadership, personal branding, human resources, relationships, nutrition, manufacturing, technology, and sales, among others.
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In January 2025, I started working exclusively with Home Service Businesses.
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I'm a published children's author under the pseudonym Mrs. Bee. (Wake Up, Rosie Dosie! is available on Amazon.ca and Amazon.com.) 50% of the royalties go to Operation Underground Railroad to support the fight against child sex trafficking.
I wrote the foreword and worked with Tanya Willis on her book Cookie Dough in the Dark and Scott Goobie's book FEMSTEM: The Compelling Case for Women in STEM.
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I'm a contributing author to an anthology coming out in the Summer of 2025 called The Author Toolkit: Mastering the Art of Author Visibility.
Appeared on Copyhackers to talk about scope creep.
Guest on Wes McDowell's YouTube channel talking about using client's words to increase conversions. This 2-minute appearance resulted in two big website projects!
Guest on Deborah Kevin's podcast talking about music and copywriting. (Did you know that it's not unusual for musicians to get into copywriting?)
PERSONAL STUFF
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Prior to copywriting and marketing, I edited medicolegal reports for 19 years (Zzzzz...what was I thinking?!) and taught music for 25 years (piano and drumming are my go-to instruments!).
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And in 2019 I had the bright idea to go skydiving. Here's the picture to prove it. Would I do it again? Not for a million. (But maybe 10 mil.)
One of my finest moments. Falling from 15,000 feet. Fulfilling a goal on my bucket list. While my sanity was hanging by a thread. (Hint: I'm the hot one that looks like a donkey.)
That there above is my whole world.
And now I get to work with people like you.
LET'S GET MORE BOOKINGS ON YOUR CALENDAR
WITH WEBSITE & MARKETING THAT'S
UNLIKE ANY OF YOUR COMPETITORS.
Sandra is incredibly professional and knowledgeable, a true expert in the field of marketing and copywriting. Trustworthy, organized and dependable, she helped me tremendously!
Jennifer Smele, Business Owner
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