You should be working with more clients that light you up like a Christmas tree.
As seen in
How do I know Sandra is right for me?
You want to feel confident in whoever you work with. I would!
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So, here's the (not-so-glamorous) goods...
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I studied sales copywriting under Ray Edwards, John Carlton, and Copyhackers, and worked with Lisa Larter (whom Alan Weiss, author of well over 60 books including Million Dollar Consulting, calls "the best damn technology marketing strategist on earth") doing strategic marketing roadmaps, as well as writing copy for websites, social media posts, mini books, podcast episodes, and blogs.
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Because I know getting an ROI on your website and sales page is one of your #1 goals, since 2020, I've been studying conversion copywriting from the OG herself—Joanna Wiebe—the creator of CopyHackers and Copy School and Ry Schwartz, Amy Porterfield's copywriter.
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And recently I'm madly learning about human behaviour, and specifically behavioural economics, from Melina Palmer, Rory Sutherland, and others. This stuff is FASCINATING!
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(For context, behavioural economics combines psychology with economics in order to try and better understand how humans actually act instead of how they should act.)
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Since 2017, I've been writing for businesses in the fields of leadership, personal branding, human resources, relationships, nutrition, manufacturing, technology, and sales, among others.
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I'm a published children's author under the pseudonym Mrs. Bee. (Wake Up, Rosie Dosie! is available on Amazon.ca and Amazon.com.) 50% of the royalties go to Operation Underground Railroad to support the fight against child sex trafficking.
I wrote the foreword and worked with Tanya Willis on her book Cookie Dough in the Dark and Scott Goobie's book FEMSTEM: The Compelling Case for Women in STEM.
One of my finest moments. Falling from 15,000 feet. Fulfilling a goal on my bucket list. While my sanity was hanging by a thread. (Hint: I'm the hot one that looks like a donkey.)
Prior to copywriting and marketing, I edited medicolegal reports for 19 years (Zzzzz...what was I thinking?!) and taught music for 25 years (piano and drumming are my go-to instruments!).
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And in 2019 I had the bright idea to go skydiving. Here's the picture to prove it. Would I do it again? Not for a million. (But maybe 10 mil.)
Jennifer Smele, Professional Piano Services
Sandra is incredibly professional and knowledgeable, a true expert in the field of marketing and copywriting. Trustworthy, organized and dependable, she helped me tremendously!
