Using Hotjar to Increase Website Conversions + Pareto Principle
This is how a copywriter made informed website changes to increase conversions using Hotjar and the Pareto Principle.
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Sandra Beatty
- 4 min
How Your Website Can Automate Your Business and Save You Time
Your website should be working for you 24/7—including saving you time to work on your business. Find out how with these hacks.
Sandra Beatty
- 4 min
The Beginner's Guide To Consistently Blogging
How can you consistently blog as a busy solopreneur? You can with these 4 simple steps.
Sandra Beatty
- 6 min
Pros and Cons of Website vs Social Media
Which is more important—social media or a website? See the pros and cons of each.
Sandra Beatty
- 4 min
8 Common Website Mistakes to Avoid as a Small Business
8 common website mistakes small businesses make and how to correct them. #2 is the one I see most often.
Sandra Beatty
- 4 min
3 Killer Copywriting Formulas for Your Sales Landing Page
Make it easier to write your sales landing page by using one of these three killer copywriting formulas.
Sandra Beatty
- 4 min
What Are the 4 Most Important Webpages for Service-Based Small Businesses?
These are the 4 most important webpages that service-based small business owners need.
Sandra Beatty
- 3 min
The Ultimate List of Power Words to Use in Your Online Content
The ultimate list of over 1,200 power words and phrases to use for your online content.
Sandra Beatty
- 5 min
How to Differentiate Your Service from Your Competitors
Three steps service-based business owners can take to differentiate themselves from the competition.
Sandra Beatty
- 6 min
A Beginner's Guide on How to Write a Website
As a service-based business owner, writing your own website is overwhelming. Get it done easier with this step-by-step guide.
Sandra Beatty
- 3 min
Three Reasons to Delay a Website as a New Service Provider
You're a brand new service provider about to start your business. You likely don't need a website—yet.
Sandra Beatty
- 6 min
Do I Need a Website?
Do you need a website? It depends. Discover 5 reasons why you don't and 6 reasons why you do.
Sandra Beatty
- 6 min
How to Prepare to Start Your Business as a Low-Risk Taker
When you're a low-risk taker, starting your own business can feel like Kreuger meets Jaws. Here are 6 things you can do fearlessly.
Sandra Beatty
- 7 min
One Simple Thing Service Providers Can Do to Convert More Web Visitors into Leads
Avoid investing thousands of dollars in your website by doing just one thing to convert more web visitors into leads.
Sandra Beatty
- 3 min
What are Trust Signals and How Do They Help Convert Website Visitors?
Trust signals help to convert website visitors into leads. Find out what they are and how to use them.
Sandra Beatty
- 4 min
Is Your Website Repelling Visitors?
8 things your website could be doing that is repelling web visitors, causing you to lose business, and rank lower on Google search.
Sandra Beatty
- 8 min
What Does a Lead-Converting Website Look Like?
Most biz owners have no idea what a lead generating website looks like. Apply these elements and generate more leads from your website.
Sandra Beatty
- 9 min
Get More Leads with the Perfect About Page
Your About page should be working for you to convert web visitors into leads. Find out how.
Sandra Beatty
- 3 min
How to Use Testimonials to Grow Your Business
You have great testimonials, but it's also important that you use them in the best way possible to help grow your business.
Sandra Beatty
- 5 min
How to Get Great Testimonials to Grow Your Business
Not all testimonials are alike. You need GREAT testimonials to build your business. Find out what they are and how to get them.
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