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Writer's pictureSandra Beatty

The Ultimate List of Power Words to Use in Your Online Content

What are power words?


They're persuasive words that copywriters use to trigger an emotional or psychological response.


It's the difference between "He walked into the room" versus "He waltzed into the room."


Power words give a sentence a different context, a different flavour. You might even be able to smell the phrase.


So on that note, handle them with care. Because words are powerful.


I've put together a list of power words that I've gathered over the years.


Bookmark this tab and come back to it whenever you need it.


Three wooden blocks each engraved with a word in black: Words Have Power
Powerful words for your online content.
  • a new fact of life

  • abandon/abandoned/abandonment

  • absolute/absolutely free

  • accurate

  • add a tiny edge

  • advanced

  • advantage

  • afraid

  • ailment

  • airborne

  • all over the globe

  • allow

  • amateur

  • amazing

  • ammunition

  • arouse suspicion

  • arrogant

  • asinine

  • assume

  • astonish/astonishing

  • at your own pace

  • attack

  • authorize

  • avoid

  • awesome

  • back in your pocket

  • bad day/bad hair day

  • bafflegab

  • ballistic

  • bamboozle

  • bandit

  • barricades

  • batch

  • beast

  • beat the rap

  • bedlam

  • begged

  • behind door number two

  • ​befuddled/befuddlement

  • believe

  • belittle

  • bend over backwards

  • best on the planet

  • big boss

  • big mistake

  • bird dog

  • blab

  • blah

  • blanch

  • blast/blast out

  • blazingly obvious

  • bleak

  • bled dry

  • blew it big time/blew my mind

  • blind spot

  • blinding

  • blissed out

  • blister/blistering

  • blithering

  • blitz

  • bloke

  • blood and guts

  • bloody

  • blow away/blow it

  • blunders

  • bonanza

  • bone-crunching

  • boogie down

  • boom town

  • boost

  • bored

  • bottom line

  • bragging rights

  • brain cells

  • brand spanking new

  • break it in

  • break out in a cold sweat

  • break some heart

  • breakthrough

  • breathtaking

  • bribe

  • brilliant

  • broken/broken down

  • bruise

  • brutal private

  • bug out

  • bull charge

  • bulldog

  • bulletproof

  • bump you into a higher bracket

  • burn out

  • burst

  • butt ugly

  • calamity

  • calm as a sleeping puppy

  • can't be this easy

  • career suicide

  • catch/catch the act

  • cement

  • certify/certificate

  • cheat/cheating

  • check it out

  • cheesy

  • chilling detail

  • choose

  • claim

  • clear away the fog

  • cleverly disguised

  • closed door

  • coax

  • cocky

  • cold

  • collect/collect immediately

  • combat

  • come clean

  • commando

  • compact

  • confidence

  • confidential

  • confront

  • confused/confusing

  • connection

  • consistent

  • constant dread

  • contrary

  • control/controlled

  • convince

  • cool/cool as ice

  • counter-intuitive

  • coy

  • crack the code

  • crammed

  • crank out

  • crap out

  • crazed bulldog

  • crippled

  • crucial

  • cruel fate

  • crunch time

  • crush

  • cured

  • cutting edge

  • dandy

  • dangerous

  • dank

  • dares

  • dark corner

  • dazed

  • dead broke/dead solid/deadly

  • decide later/even if you decide later

  • deepest wish

  • defies common sense

  • deliver/deliver the goods

  • deluxe

  • demand

  • demolish

  • desire

  • despite

  • details

  • devastating

  • devours/devour them alive

  • dire

  • directly affect you

  • disable

  • disarm

  • disaster

  • discontent

  • discover

  • disgruntled

  • dispose

  • disregard

  • dishevelled

  • distinguished

  • ditch 'em

  • dodge

  • dominate

  • don't believe me

  • donate

  • doohickey

  • down and dirty/down and out

  • dragging kicking and screaming

  • drain

  • drama/dramatically

  • dream on

  • dreary

  • drench

  • drill

  • drive 'em insane

  • duck and cover

  • duke it out

  • dumbfounded

  • dunce

  • duped

  • dying to know

  • eager/eagerly

  • earmarked

  • earth shattering

  • easy/easy to implement

  • eat up

  • ecstasy

  • edge of reality

  • elixir

  • eliminate

  • elite

  • embarrass

  • emergency

  • empty/empty your wallet

  • enable

  • end result

  • endlessly

  • endured

  • ensure

  • errant

  • escape

  • esoteric

  • even if

  • every penny

  • everybody and his brother

  • evidence

  • examine

  • exciting

  • exclusive

  • excruciating

  • excuses

  • expert/the expert category

  • exploit/exploited

  • explode/explosive power

  • extra expense

  • fabulous

  • face up to it

  • fake it

  • false confidence

  • fanatic

  • faster than you ever dreamed possible

  • fatality

  • fear

  • feast

  • feet the tiger

  • feel like a tiger

  • fevered brow

  • filthy

  • financially

  • firestorm

  • fix/simple fix

  • flash

  • flimflam

  • flip out

  • flirt with

  • flotsam and jetsam

  • flowing in/flown in

  • foam

  • for your eyes only

  • forced/forced to settle

  • forever

  • forfeit

  • forgotten hero/forgotten tactics

  • fortune

  • fracas

  • fraction

  • freak out

  • free money/instantly pocket more money/line your pocket

  • fringe

  • from scratch

  • front-line trenches

  • frustration

  • fuddy-duddy

  • fun

  • fungus

  • gadzooks

  • gain access through the back door

  • gamble

  • game but lame

  • gangly

  • gargantuan

  • gauge/gauging

  • generates

  • generous

  • genie in a bottle

  • genius

  • get a grip

  • gets in your face

  • gizmo

  • glamorous

  • glaring

  • glitch

  • gnarled/gnarly

  • good enough to eat

  • goof off

  • gorgeous

  • grab/grab and run

  • grainy

  • gratify/gratifying

  • grind it out

  • grow like a weed

  • guffaw

  • guts

  • ham it up

  • handle it

  • hands off

  • haphazard

  • hardcore

  • head-shaking results

  • headlong

  • heart's content

  • heat/heat up

  • heaven

  • heck

  • helpless

  • heydey

  • hidden assets/hidden fortune/hidden power/hidden secrets

  • hinge/hinged

  • hint

  • hodgepodge

  • Hollywood production

  • hokum

  • home team

  • homemade

  • honest loophole

  • horrible/horribly

  • hot/hot shot/hot to trot

  • hug

  • hullabaloo

  • humbled

  • hunted down

  • hurt

  • huzzah

  • hysterical

  • ignore/ignored

  • immobilizing

  • impatient

  • implode

  • impossible

  • impressive

  • improve

  • improvised

  • in a blink

  • in the dark

  • in the money

  • incredible

  • induce

  • infested

  • infinitesimal

  • inflame

  • inflict

  • ingenious

  • injury

  • insider contacts who know the ropes

  • insist

  • intense

  • intimidation

  • irrefutable evidence

  • in the mud

  • inner circle

  • insider information/privy to insider information/steady flow of inside information

  • insight

  • install

  • instantly traumatizing/instantly valuable

  • insufferable

  • intensive care

  • intent

  • intrinsic

  • investigate

  • ironclad

  • it's all wrong

  • jacked up

  • jackpot

  • jabberwocky

  • jail break

  • jalopy

  • jaw dropping

  • judge

  • juggernaut

  • jumpstart

  • kaput

  • keen

  • kerfuffle

  • kicked-in

  • killer

  • kit and kaboodle

  • knickknack

  • knock/knocked

  • kookie

  • lack of focus

  • lackadaisical

  • lambaste

  • languid

  • laser-like focus

  • last chance

  • launch

  • lavish/lavishly

  • lazy

  • lean and mean

  • learn the heard way

  • leap

  • legend/legends/legendary

  • lethal

  • liar

  • life-threatening

  • lighten up

  • like a bad horror flick

  • liquid

  • limpid

  • listen up

  • little known

  • limited

  • local

  • locked up

  • lollapalooza

  • lollygag

  • lonely/lonely tunes

  • loose as a goose

  • lop/lopsided win

  • love/loveless

  • lucky

  • lucrative

  • luke warm

  • lumber

  • lure

  • lurid

  • luxury

  • magic/magically

  • major flaw/major trouble

  • make work/make waves

  • manicured details

  • manhandled

  • massage

  • massive

  • master it in a short afternoon

  • master's level savvy

  • mastery/complete mastery

  • materialize

  • maximize/maximum

  • mega valuable

  • mercy

  • miffed

  • mindset

  • miserable

  • miss out/miss out on/miss the cut

  • missing link

  • mock

  • mojo

  • money zone

  • monsoon season

  • monster/monster-sized

  • mooch/moocher

  • move up fast

  • muddle along

  • mumble

  • mumbo-jumbo

  • muscle memory

  • must read

  • mutate

  • mysterious

  • nail it

  • nasty

  • natural

  • neglect

  • negotiate

  • nerve shattering

  • nervy

  • neurons

  • neutralize

  • new/completely new

  • nightmare/nightmarish

  • no hassle

  • no risk

  • no sweat

  • nonplussed

  • nonsense

  • nose pressed to the window

  • not pay a nickel

  • not right

  • notch/top notch

  • nothing comes close

  • nuance

  • numb

  • obliged

  • obliterate

  • oblivious

  • obsolete

  • oceans of it

  • odd

  • off the wall

  • one-two punch

  • ooze

  • open mind

  • opportunity

  • opt in or out

  • original

  • out of luck

  • outrageous

  • outsider

  • over the top

  • overlooked

  • package

  • pain-rich

  • painless

  • pander

  • pandora's box

  • parade

  • passion

  • pathetic

  • patiently

  • pay the price

  • penalty

  • perfect

  • personal command centre

  • pinch/punch

  • pinpoint/pinpoint accuracy

  • pirated

  • pit

  • pocket

  • popcorn thoughts

  • possession

  • pounce

  • poured our hearts into it

  • power/powerful/draw-dropping power

  • praised

  • precious

  • pricey sum

  • primal

  • private

  • prize money

  • procedural traps

  • profound

  • profuse

  • proper

  • protips

  • prove it

  • pugnacious

  • pull my leg/pull your punch

  • pure baloney/pure gut-wrenching agony

  • purity

  • purr

  • put away on a shelf

  • put it on the table

  • quaff

  • quasi

  • quibble

  • quiddle

  • quip

  • quirky

  • quivering

  • rage

  • ramble

  • rank beginner

  • ransom

  • rare

  • rattle

  • raw/raw and ready

  • razzmatazz

  • ready, fire aim

  • recent

  • reckless

  • recoil

  • reduce

  • reel from the shock

  • refuse to believe/refuse to take any guff

  • relax

  • relish

  • rely on it

  • replenish

  • render

  • require

  • reputation

  • reserve

  • respect/respect and awe

  • resplendent

  • reveal/revelation

  • reversed

  • rhythm

  • ricochet

  • ridicule

  • rigamarole

  • right down the pipe

  • rip/rippin' good yarn/ripped off

  • ripe

  • risky

  • roam

  • robbed

  • rocked

  • roll it on out

  • roundabout

  • routinely

  • rub it in

  • rubber neckers

  • ruckus

  • ruin/ruined

  • ruminate

  • rumour

  • rustle

  • sabotage

  • savvy

  • say hunger

  • scalawag

  • scamper

  • scared to death/scary

  • scatterbrain

  • scenario

  • schlep

  • scoff

  • scoop

  • scour

  • scratch the surface

  • scuff

  • scurry off

  • scrumdiddlyumptious

  • scrutiny

  • secretive/secret weapon/secret source/secret sauce/secret hit list

  • seduce

  • seeds of doubt

  • sensitive

  • serious

  • severe

  • shadow/shadowy

  • shake/shaking

  • shambles

  • share/share the wealth

  • shattered

  • sheer nonsense

  • shell out

  • shelter/shelter income

  • shenanigans

  • shmooze

  • shock waves

  • shocked and amused

  • shoo-in

  • short work

  • shrewd

  • shrink/shrinks

  • shuck/shuck and jive

  • shuttle your feet

  • silenced/silenced forever

  • silky

  • silly

  • siren song

  • skeptical

  • skirmish

  • skip

  • slapdash

  • slash/slay/slaughter

  • sleuth

  • slipshod

  • slumber

  • sly look

  • smack

  • smithereens

  • smokin'

  • smoothly

  • smorgasbord

  • smile so hard your cheeks hurt

  • snag

  • snail mail

  • snatch

  • sneak peek

  • sneer

  • sneeze

  • snooty

  • snuggle

  • so called

  • sock away

  • sodden

  • sold out

  • solution

  • soothe

  • sopping mess

  • sour

  • sought-after

  • special/special opportunity

  • specific

  • spellbind/spellbound

  • splendiferous

  • spoiled

  • spraying shots

  • square

  • squelch

  • spoil the fun

  • sputter

  • stock piled

  • stop it cold

  • stress free

  • strictly

  • striking

  • stroke

  • stronger

  • struggle/struggling

  • stumble/stumble on

  • stun/stunning/stunningly vicious

  • stung

  • stupefy

  • sync/synced

  • stymied

  • submission

  • subtract

  • suddenly

  • sudsy

  • sulk

  • super hot

  • superfluous

  • superiority

  • supercharge

  • surprise

  • surreal

  • survive

  • sweetheart deal

  • switcheroo

  • tactics

  • tailored

  • take down

  • talent

  • tallied

  • tangle

  • tap into explosive

  • taradiddle

  • target/targets

  • taste

  • taunt

  • tease

  • territory

  • test drive/test run

  • tickle

  • time limit

  • tingle

  • the real thing

  • thingamabob

  • thingamajig

  • thorny

  • threat/threatened

  • throw-away techniques

  • thumbs up

  • tidbit

  • tomfoolery

  • too good to be true

  • too hip

  • toot sweet

  • topple

  • topsy-turvy

  • tornado

  • total fluke

  • total submission

  • tote

  • transfer

  • transform

  • trap

  • tremendous

  • trial run

  • tricks

  • triggers

  • trouble

  • trust

  • twist/twisted

  • typhoon

  • unbelievably devastating

  • unbridled

  • under seige

  • underestimate

  • understand

  • unexpected

  • unfair advantage

  • unfazed

  • unreasonable

  • ultimate

  • umpteen

  • unhappy

  • unrelenting

  • unveiled

  • urgent

  • valuable

  • vamoose

  • vast/vast majority

  • verve

  • vicious

  • victim

  • victory

  • virtuoso

  • virus

  • vulnerable

  • walk away/walk away from it

  • wallflower

  • wanderlust

  • warm up

  • wealth

  • weathered

  • web of intrigue

  • wedge/wedge issue

  • whack

  • whatchamacallit

  • white hot/white knight

  • whodunit

  • wickedly effective

  • wide as a city block

  • willing

  • willy-nilly

  • wimps and weasels

  • windbag

  • wisecrack

  • within the hour

  • without fanfare or drama

  • wobbly

  • woebegone

  • wonky

  • woozy

  • word of mouth

  • world stage

  • worry wart

  • wow/wowser

  • wraith

  • wrangle

  • wretched

  • wrong juice/wrong track

  • yearn

  • years away

  • yipes

  • you snooze you lose

  • zen master

  • zero risk

  • zinger

  • zonked


ABOUT THE AUTHOR


As a published children's author, StoryBrand Certified Guide, copywriter and marketing strategist, Sandra Beatty helps service-based business owners convert web visitors into leads by implementing website and marketing strategies and getting clear on their messaging.


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