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Using Hotjar to Increase Website Conversions + Pareto Principle
This is how a copywriter made informed website changes to increase conversions using Hotjar and the Pareto Principle.

Sandra Beatty
Jun 9, 20236 min read


8 Common Website Mistakes to Avoid as a Small Business
8 common website mistakes small businesses make and how to correct them. #2 is the one I see most often.

Sandra Beatty
Nov 25, 20224 min read


3 Killer Copywriting Formulas for Your Sales Landing Page
Make it easier to write your sales landing page by using one of these three killer copywriting formulas.

Sandra Beatty
Nov 18, 20224 min read


What Does a Lead-Converting Website Look Like?
Most biz owners have no idea what a lead generating website looks like. Apply these elements and generate more leads from your website.

Sandra Beatty
Sep 6, 20228 min read
MAKE YOUR WEBSITE AN ASSET TO YOUR BUSINESS
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